Viau

Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Frère biscuit factory was one of the largest in the country for many years.

Usine Viau & Frère, rue Notre-Dame, vers 1900.

A family business specializing in the manufacture of biscuits

In 1867, Charles-Théodore Viau opens a bakery on Sainte-Marie Street (Notre-Dame), at the corner of Wolfe Street. In 1873, his business becomes known as Viau & Frère and specializes in the making of biscuits. A fire destroyed the factory on Notre-Dame Street in 1899. It was rebuilt on the same site.

Forced to leave Notre-Dame Street, the business sets up on Ontario Street in the city of Maisonneuve in 1907. After being acquired by Dare Foods, biscuit production is relocated to Saint-Lambert and the factory on Ontario Street ceases its activities in 2004.

A meticulous work

Before the mechanization of the factory, workers use diverse tools to make candy and other sweets.

Roller used to cut caramel, circa 1906.

The factory in the mechanical age

Mechanization of the factory speeds up in the 20th century. The business makes use of cutting edge technology.

Cast iron circular candy mold, circa 1930.

A variety of biscuits

Biscuits are generally sold in bulk at the beginning of the 20th century. Grocers utilize displays with tinplate containers filled with the different varieties.

Tinplate biscuit container, circa 1910.

Bulk sales

Scales are used to weigh biscuits and candy, generally sold in bulk at the beginning of the 20th century.

Scale, date unknown.

The Village biscuit: a classic!

Charles-Théodore Viau makes the Village biscuit as of 1867. A small dry biscuit with a rectangular shape, this product remains a sure bet for the company throughout its history.

Carton box for Village biscuits, circa 1972.

Even more sweets

Viau adds chocolates and candies to its range of products. Candy is delivered in metal containers and sold by the pound by merchants.

Metal candy box, circa 1940.

The famous Whippet

In 1927, the company launches a new biscuit called the Whippet. It’s a more economical version of the Empire biscuit, created by Théophile Viau in 1900. The success of this new version is beyond all doubt.

Carton box for Whippet biscuits, circa 1945

Celebrate with Viau

The packaging of biscuits, candy and chocolates evolves in the 20th century and sometimes targets special occasions. The name Viau is long associated with a thoughtful gesture.

Carton gift-box of assorted chocolates, circa 1955.

Museum Collection