{"id":2713,"date":"2026-05-13T16:48:30","date_gmt":"2026-05-13T20:48:30","guid":{"rendered":"https:\/\/ecomusee.qc.ca\/?post_type=museale&p=2713"},"modified":"2026-05-13T16:48:30","modified_gmt":"2026-05-13T20:48:30","slug":"viau-4","status":"publish","type":"museale","link":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/","title":{"rendered":"Viau"},"content":{"rendered":"
\n\t
<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t<\/div>\n \t\t\t\t\t<\/div>\n\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t

La brasserie Molson<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Plus ancienne brasserie en Am\u00e9rique du Nord, la brasserie Molson occupe le m\u00eame site depuis sa fondation, en 1786, jusqu\u2019en 2022.\u00a0<\/span><\/p>\n

 <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"Illustration\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n
\n\t\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Un point de rep\u00e8re dans le quartier<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

En 1786, John Molson\u00a0 fonde sa brasserie sur les rives du fleuve Saint-Laurent, alors que Montr\u00e9al est une ville encore peu d\u00e9velopp\u00e9e. En 2022, le d\u00e9part d\u00e9finitif de la brasserie vers Longueuil marque la fin d\u2019une \u00e9poque.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>

\n\t\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Le village Molson<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Vers le milieu du 19e si\u00e8cle, le site comporte plusieurs b\u00e2timents industriels, mais aussi une petite \u00e9glise et un \u00e9tablissement scolaire, le Coll\u00e8ge Molson, \u00e9rig\u00e9s \u00e0 l\u2019ouest de l\u2019usine.<\/p>\n\n\n

<\/div>\n\n\n
\"Illustration<\/figure>\n\n\t<\/div>\n\n<\/div>\n\n\n
<\/div>\n\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Travailler chez Molson<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Vers 1939, la Brasserie Molson publie une brochure intitul\u00e9e Now you\u2019re with Molson\u2019s<\/em>, destin\u00e9e aux personnes employ\u00e9es par l\u2019entreprise. Le document renferme une foule d\u2019informations int\u00e9ressantes sur l\u2019histoire de la compagnie, la production de la bi\u00e8re et les conditions de travail de l\u2019\u00e9poque.<\/p>\n\n\n

<\/div>\n\n
<\/div>\n\n\n
\"Couverture<\/figure>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n
<\/div>\n\t<\/div>\n\n<\/div>\n\n\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Quelques avantages<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Les personnes \u00e0 l\u2019emploi de la Brasserie Molson b\u00e9n\u00e9ficiaient de certains avantages \u00e0 m\u00eame leur lieu de travail. Ils avaient droit, entre autres, \u00e0 des espaces de loisirs, mais aussi \u00e0 des services m\u00e9dicaux.<\/p>\n\n\n

<\/div>\n\n
<\/div>\n\n\n
\"Salle<\/figure>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n
<\/div>\n\t<\/div>\n\n<\/div>\n\n\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Des bouteilles et encore des bouteilles!<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Chez Molson, les bouteilles ont aussi connu diff\u00e9rentes formes. Petites ou grosses, elles ont fait la joie des consommateurs et consommatrices de bi\u00e8re!<\/p>\n\n\n

<\/div>\n\n
<\/div>\n\n\n
\"Petite<\/figure>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n
<\/div>\n\t<\/div>\n\n<\/div>\n\n\n
<\/div>\n\n
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\n\t\n\n\n\n
<\/div>\n\n\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

La Molson Export<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Brass\u00e9e depuis 1903, la Molson Export \u00e9tait toujours populaire en grosses bouteilles au d\u00e9but des ann\u00e9es 1990.<\/p>\n\n\n

<\/div>\n\n
<\/div>\n\n\n
\"Une<\/figure>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n
<\/div>\n\t<\/div>\n\n<\/div>\n\n\n
\n\t\n\n
\n\t\t\t\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Des objets promotionnels<\/h2>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n\n

Les objets pour faire la promotion de l\u2019entreprise sont nombreux et font le bonheur de plusieurs collectionneurs. \u00c0 titre d\u2019exemple, ce moulage de pl\u00e2tre illustrant une sc\u00e8ne se d\u00e9roulant dans une taverne en 1786, date de la fondation de la brasserie.<\/p>\n\n\n

<\/div>\n\n
<\/div>\n\n\n
\"Moulage<\/figure>\n\n\t<\/div>\n\n\n\n
\n\t\t\t\n
<\/div>\n\t<\/div>\n\n<\/div>\n\n\n
<\/div>\n<\/div>\n<\/div>
\n\t\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t

Museum Collection<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\tView the entire collection<\/span><\/span><\/a>\n\t<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"featured_media":2734,"template":"","class_list":["post-2713","museale","type-museale","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nViau – \u00c9comus\u00e9e du fier monde<\/title>\n<meta name=\"description\" content=\"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viau – \u00c9comus\u00e9e du fier monde\" \/>\n<meta property=\"og:description\" content=\"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c9comus\u00e9e du fier monde\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ecomuseedufiermonde\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/05\/1-batiment-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/\",\"url\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/\",\"name\":\"Viau – \u00c9comus\u00e9e du fier monde\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ecomusee.qc.ca\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1-batiment-scaled-1.jpg\",\"datePublished\":\"2026-05-13T20:48:30+00:00\",\"description\":\"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ecomusee.qc.ca\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1-batiment-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ecomusee.qc.ca\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/1-batiment-scaled-1.jpg\",\"width\":2560,\"height\":1710,\"caption\":\"L\u2019usine Familex, sur l\u2019avenue De Lorimier, vers 1950. Associated Screen News Ltd, Collection Familex, \u00c9comus\u00e9e du fier monde.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/collection-museale\\\/viau-4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/\",\"name\":\"\u00c9comus\u00e9e du fier monde\",\"description\":\"History & community museum\",\"publisher\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#organization\",\"name\":\"\u00c9comus\u00e9e du fier monde\",\"url\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ecomusee.qc.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/emfm-logo-rvb-horizontal-noir.png\",\"contentUrl\":\"https:\\\/\\\/ecomusee.qc.ca\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/emfm-logo-rvb-horizontal-noir.png\",\"width\":2205,\"height\":444,\"caption\":\"\u00c9comus\u00e9e du fier monde\"},\"image\":{\"@id\":\"https:\\\/\\\/ecomusee.qc.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ecomuseedufiermonde\",\"https:\\\/\\\/www.instagram.com\\\/ecomusee.dufiermonde\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ecomuseefiermonde.bsky.social\",\"https:\\\/\\\/www.youtube.com\\\/Ecomuseedufiermonde\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/comuse-du-fier-monde?originalSubdomain=ca\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viau – \u00c9comus\u00e9e du fier monde","description":"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/","og_locale":"en_US","og_type":"article","og_title":"Viau – \u00c9comus\u00e9e du fier monde","og_description":"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.","og_url":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/","og_site_name":"\u00c9comus\u00e9e du fier monde","article_publisher":"https:\/\/www.facebook.com\/Ecomuseedufiermonde","og_image":[{"width":2560,"height":1710,"url":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/05\/1-batiment-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/","url":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/","name":"Viau – \u00c9comus\u00e9e du fier monde","isPartOf":{"@id":"https:\/\/ecomusee.qc.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/#primaryimage"},"image":{"@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/#primaryimage"},"thumbnailUrl":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/05\/1-batiment-scaled-1.jpg","datePublished":"2026-05-13T20:48:30+00:00","description":"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.","breadcrumb":{"@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/#primaryimage","url":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/05\/1-batiment-scaled-1.jpg","contentUrl":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/05\/1-batiment-scaled-1.jpg","width":2560,"height":1710,"caption":"L\u2019usine Familex, sur l\u2019avenue De Lorimier, vers 1950. Associated Screen News Ltd, Collection Familex, \u00c9comus\u00e9e du fier monde."},{"@type":"BreadcrumbList","@id":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ecomusee.qc.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Viau"}]},{"@type":"WebSite","@id":"https:\/\/ecomusee.qc.ca\/en\/#website","url":"https:\/\/ecomusee.qc.ca\/en\/","name":"\u00c9comus\u00e9e du fier monde","description":"History & community museum","publisher":{"@id":"https:\/\/ecomusee.qc.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecomusee.qc.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecomusee.qc.ca\/en\/#organization","name":"\u00c9comus\u00e9e du fier monde","url":"https:\/\/ecomusee.qc.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecomusee.qc.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/04\/emfm-logo-rvb-horizontal-noir.png","contentUrl":"https:\/\/ecomusee.qc.ca\/wp-content\/uploads\/2026\/04\/emfm-logo-rvb-horizontal-noir.png","width":2205,"height":444,"caption":"\u00c9comus\u00e9e du fier monde"},"image":{"@id":"https:\/\/ecomusee.qc.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ecomuseedufiermonde","https:\/\/www.instagram.com\/ecomusee.dufiermonde\/","https:\/\/bsky.app\/profile\/ecomuseefiermonde.bsky.social","https:\/\/www.youtube.com\/Ecomuseedufiermonde","https:\/\/www.linkedin.com\/company\/comuse-du-fier-monde?originalSubdomain=ca"]}]}},"_links":{"self":[{"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/museale\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/museale"}],"about":[{"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/types\/museale"}],"version-history":[{"count":1,"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/museale\/2713\/revisions"}],"predecessor-version":[{"id":2714,"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/museale\/2713\/revisions\/2714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/media\/2734"}],"wp:attachment":[{"href":"https:\/\/ecomusee.qc.ca\/en\/wp-json\/wp\/v2\/media?parent=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}