{"id":1881,"date":"2026-04-01T11:30:31","date_gmt":"2026-04-01T15:30:31","guid":{"rendered":"https:\/\/ecomusee.qc.ca\/collection-museale\/viau\/"},"modified":"2026-04-12T10:45:14","modified_gmt":"2026-04-12T14:45:14","slug":"viau","status":"publish","type":"museale","link":"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau\/","title":{"rendered":"Viau"},"content":{"rendered":"
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Viau<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years. <\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t

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A family business specializing in the manufacture of biscuits<\/h2>\n\n\t<\/div>\n\n\n\n
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In 1867, Charles-Th\u00e9odore Viau opens a bakery on Sainte-Marie Street (Notre-Dame), at the corner of Wolfe Street. In 1873, his business becomes known as Viau & Fr\u00e8re and specializes in the making of biscuits. A fire destroyed the factory on Notre-Dame Street in 1899. It was rebuilt on the same site. <\/p>\n\n\n\n

Forced to leave Notre-Dame Street, the business sets up on Ontario Street in the city of Maisonneuve in 1907. After being acquired by Dare Foods, biscuit production is relocated to Saint-Lambert and the factory on Ontario Street ceases its activities in 2004. <\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n

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A meticulous work<\/h2>\n\n\t<\/div>\n\n\n\n
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Before the mechanization of the factory, workers use diverse tools to make candy and other sweets.<\/p>\n\n\n

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The factory in the mechanical age<\/h2>\n\n\t<\/div>\n\n\n\n
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Mechanization of the factory speeds up in the 20th century. The business makes use of cutting edge technology. <\/p>\n\n\n

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A variety of biscuits<\/h2>\n\n\t<\/div>\n\n\n\n
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Biscuits are generally sold in bulk at the beginning of the 20th century. Grocers utilize displays with tinplate containers filled with the different varieties.<\/p>\n\n\n

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Bulk sales<\/h2>\n\n\t<\/div>\n\n\n\n
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Scales are used to weigh biscuits and candy, generally sold in bulk at the beginning of the 20th century. <\/p>\n\n\n

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The Village biscuit: a classic!<\/h2>\n\n\t<\/div>\n\n\n\n
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Charles-Th\u00e9odore Viau makes the Village biscuit as of 1867. A small dry biscuit with a rectangular shape, this product remains a sure bet for the company throughout its history. <\/p>\n\n\n

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Even more sweets<\/h2>\n\n\t<\/div>\n\n\n\n
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Viau adds chocolates and candies to its range of products. Candy is delivered in metal containers and sold by the pound by merchants. <\/p>\n\n\n

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The famous Whippet<\/h2>\n\n\t<\/div>\n\n\n\n
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In 1927, the company launches a new biscuit called the Whippet. It\u2019s a more economical version of the Empire biscuit, created by Th\u00e9ophile Viau in 1900. The success of this new version is beyond all doubt. <\/p>\n\n\n

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Celebrate with Viau<\/h2>\n\n\t<\/div>\n\n\n\n
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The packaging of biscuits, candy and chocolates evolves in the 20th century and sometimes targets special occasions. The name Viau is long associated with a thoughtful gesture. <\/p>\n\n\n

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Museum Collection<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t01\/04\/2026<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\"G\u00e9n\u00e9reux<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tG\u00e9n\u00e9reux Bath<\/a>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t10\/02\/2026<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\n\t\t\t\t\t\t\t
\tView the entire collection<\/span><\/span><\/a>\n\t<\/div>\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"featured_media":1875,"template":"","class_list":["post-1881","museale","type-museale","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nViau – \u00c9comus\u00e9e du fier monde<\/title>\n<meta name=\"description\" content=\"Established on Sainte-Marie Street (Notre-Dame) between 1867 and 1906, the Viau & Fr\u00e8re biscuit factory was one of the largest in the country for many years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecomusee.qc.ca\/en\/collection-museale\/viau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viau – \u00c9comus\u00e9e du fier monde\" \/>\n<meta property=\"og:description\" content=\"Established on Sainte-Marie 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