Molson Brewery

The Molson Brewery is the Centre Sud’s oldest industrial establishment. Located at the same site since 1786, the company left its mark on Montreal’s economic development. In addition to brewing beer, the Molson family was involved in various businesses over the last two centuries. The eventual departure of Molson will mark the end of an era.

 

Cover of the brochure published circa 1939
Now you’re with Molson’s, Molson collection, Écomusée du fier monde

 

Around 1939, the Molson Brewery publishes a brochure for its employees titled Now you’re with Molson’s. The document contains a wealth of interesting information about the company’s history, the production of beer, and the working conditions at the time.

 

Illustration of the brewery’s installations shortly after its foundation 
Now you’re with Molson’s, Molson collection, Écomusée du fier monde

When John Molson founds the brewery, Montreal is still relatively undeveloped and the banks of the river are not yet set up to meet the needs of commercial shipping.

 

Illustration of the brewery’s installations, circa 1850
Now you’re with Molson’s, Molson collection, Écomusée du fier monde

Around the middle of the 19th century, the site includes numerous industrial buildings, as well as a small church and an educational institution—Molson’s College—erected west of the factory.

 

 

Employees at the Molson Brewery benefited from certain advantages directly at their place of work. This included a right to recreational areas and even medical services.

 

 

 

 

 

Photographs of the employee room and a dental examination, circa 1939
Now you’re with Molson’s, Molson collection, Écomusée du fier monde

 

 

 

Cover of the brochure, unknown date 
Molson vous présente « le Vieux-Montréal », Molson collection, Écomusée du fier monde

 

The company also promoted Montreal, as demonstrated by the brochure titled Molson vous présente “le Vieux-Montréal”.

 

 

In another era, large bottles were the most popular among beer enthusiasts.

 

 

 

 

 

A waxed cardboard case and three large bottles of Molson’s Export Ale, produced circa 1950 
Molson collection, Écomusée du fier monde

 

 

 

 

 

 

 

 

 

 

 

 

A cardboard case, circa 1990 
Molson collection, Écomusée du fier monde

 
Brewed since 1903, Molson Export was still popular in large bottles in the early 1990s.

 

 

Small elongated bottle of Molson Export, unknown date 
Molson collection,
Écomusée du fier monde

 

Bottles have come in many different shapes and sizes.

 

Bottle of Molson Porter and its contents, unknown date 
Molson collection, Écomusée du fier monde

 

Small rounded bottles were popular in the 1960s and 1970s.

 

Plaster modling, unknown date 
Molson collection, Écomusée du fier monde

A promotional object from a tavern. A plaster molding illustrating a scene in 1786, the year of the brewery’s founding.